Versace for H&M: The appeal for designer and high street collaborations
|February 1, 2012||Posted by admin under Shopping|
The trend for affordable designer cloths has become a platform for diehard fashionistas to sport luxurious names, without the hassle of confronting hefty price tags.
But is the hype for designer collaborations with high street stores worth the admiration, that some customers are willing to camp out 48 hours before a launch?
Some critics would agree that these collaborations are occasionally a faux pas and a recipe for downgrading the reputation of global names. However the prominence of many designers successfully teaming with high street stores, has managed to keep the snobbery of critics to a minimal.
Donatella Versace who recently joined the trend-setting list of collaborating with H&M, ( Jimmy Choo, Lavin and Karl Largerfeld) has definitely changed the hearts of critics stigmatizing high street partnerships.
The Italian label known for its flamboyance and glamorous show stopping pieces, gave customers a chance to purchase limited editions of iconic pieces, from the past and present in the H&M collection on November 17th 2011.
Hysteria from fans lead to some unbelievable lengths to be the first in line [camping outside Regents Street's H&M for three days!]. Chloe Sampson, 19 a fashion student, said “I will do anything to get my hands on this collection. I have been here since 10pm last night and I’m so pumped about getting my hands on the £199.99 leather studded trench coat and the £50 blue and yellow scarf.”
During the frantic shopping spree, staff at H&M stores had to place 20 minute time slots for browsing and purchasing , so customers could have a chance to buy from the collection.
The Swedish store had to close down their online site for a few hours because traffic from buyers was affecting the system. In stores, the collection sold out under 30 minutes and less than 24 hours online.
But don’t worry because Versace and H&M will be spoiling fashionistas even more with a Cruise collection in the New Year January 19th 2012.
Dominance, of high street and designer collaborations has shown many people that its here to stay and as long as designers, keep delivering fabulous lines at reasonable prices, our dreams of wearing the same labels as our favorite celebs will become a reality.
By Lola Akande