Loren Ridinger Launches Motives Cosmetics in the UK
|April 9, 2012||Posted by admin under Events|
The anticipated Motives Cosmetics by Loren Ridinger officially launched at the glamorous Claridge’s Hotel on 17 March.
Professional make-up artists and beauty enthusiasts filled The Clarence Room to get an exclusive glimpse of the Market America brand.
Many guests included Aston Villa’s striker, Emile Hesky with girlfriend Chantelle Tagoe and Make-up artist Zukret Nazar who has worked for Chanel and Christian Dior.
The award-winning cosmetic line that has antioxidants and vitamins to nourish the skin has been known by the fashion industry to be a quality of excellence.
Loren Ridinger, who is the Creative Director of Motives, will be introducing 65 shades of foundations to lip shines.
Ridinger said: “It’s a privilege and honour to have my line be here in the UK. This unique product will cater for all types of skin tones.”
Recently the social media savvy entrepreneur has used Twitter and Facebook to communicate with her UK and American fans.
Success from Motives has seen the empire rapidly been spotted on A-listers such as Kim Kardashian and [Loren’s close friend] Jennifer Lopez.
Loren said: “I have been inspired to deal with make-up since I was little and my obsession for make-up came from my mother.”
Her products have been featured in Vogue’s Evening in Versace 2010 and won “Best Eye Shadow in Latina Magazine”.
By Lola Akande