Aspiring Designers: Nannaama Owusu Afriyie
|April 9, 2012||Posted by admin under Young Aspring Designers|
Here at Amenforfashion we are opening our very first and fabulous edition of Young Aspiring Designers, with Decorous Accessories designer and CEO Nannaama Owusu Afriyie.
If you have not heard of her name, then watch out because her vibrant flair and inspiring designs of Western and African infusions will definitely get you talking.
The 24-year-old, from South London has a colourful collection of bangles, earrings, brooches and belts that make you want to go shopping early for a summer vacation.
Her unique collaboration of plain textures with Ankara materials [widely used in West African clothing] has perfectly balanced the way of emphasizing a simple outfit.
Nannaama who recently started her line six months ago, has seen her determination and enthusiasm for designing paid off, and has lead to a growth in cliental.
She took time off from her busy schedule to tell us about her experiences and offers you aspiring designers, some helpful tips on how to break into the industry.
At an early age Nannaama always had a vision that she wanted to be a designer and thanks to the inspiration of her grandmother she put her dreams into reality.
She said: “I always wanted to be a designer. I grew up with my grandmother in my early years and she wore a lot of African clothing and I think that inspired me to start this business.”
When it comes to designing certain pieces for her accessories, she keeps in mind on staying true to what her customers love about her, especially with her colourful mix of Western and African designs. “When you get Decorous Accessories it actually helps to break down your clothing and accessories your clothing.”
She adds: “I love using both contrasts it also breaks it up a bit, because it helps all kinds of people with different tastes to wear it.”
Her influences of vintage looks and Vivienne Westwood have helped the designer’s flow of ideas.
The best bit of setting up her line is the perks of being in control of her own designs. She said: “It feels great actually, because I actually use my own time to do what I want to design stuff. It also helps me to realise the mistakes I’ve made.”
She continues: “Starting a business has helped me to realise that, I can do anything if I put my mind to it.”
In terms of advice for you budding designers she says: “Just go for it. If you have ideas on how to start or want to start a business go on the Internet. There’s so much stuff on Youtube and social networks. Join groups to help you share ideas.”
She also added a vital point. “Just start on a small budget and just work your way up and don’t be afraid to do what your heart is telling you to do.”
When Amenforfashion asked her about what her next venture would be for her collection she told us. “At the moment I have designed kids hairbands, brooches for ladies and earrings, but I want to start some African Vintage Bags.”
I can’t surely wait for that. We know definitely at Amenforfashion we’ll be keeping a close eye out for Nannaama Owusu Afriyie.
By Lola Akande